Released on = March 19, 2007, 7:53 am

Press Release Author = Integration New Media (INM)

Industry = Computers

Press Release Summary = Rich Internet Applications 101: a Primer for Marketing
Agencies & Multimedia Developers is a free white paper that provides marketing
agencies with a strong foundation of information about Rich Internet Applications
(RIAs). From basic definitions through to technology explanations, this white paper
is a must-read for marketing agencies looking to embrace new technologies to satisfy
their clients' growing needs.

Press Release Body = March 19, 2007, Montreal, Canada - Integration New Media, Inc
(INM) announced today the availability of a new white paper entitled Rich Internet
Applications 101: a Primer for Marketing Agencies & Multimedia Developers. This free
white paper provides marketing agencies with a strong foundation of information
about Rich Internet Applications (RIAs). From basic definitions through to
technology explanations, this white paper is a must-read for marketing agencies
looking to embrace new technologies to satisfy their clients' growing needs.

This white paper presents a "101" level overview of Rich Internet Applications
(RIAs) including recommendations and key benefits. It also looks briefly at the
technology behind RIA, the potential development and design pitfalls and the
strategies for getting started.

"With the media's attention strongly focused on RIAs, we've had a number of
inquiries from marketing agencies and developers who were looking to embrace RIA
technology to meet their clients' needs," says Vahe Kassardjian, president and
co-founder of Integration New Media. "They are looking for clear guidance on how and
when to adopt RIAs, and for examples of the types of applications that are best
suited for this technology. This paper provides a solid introductory level
overview."
According to a 2005 Gartner Research report, nearly 60 percent of all new
application development will include RIA technology by 2010. Combine this figure
with ZapThink's prediction that RIAs will grow to become a $3 billion market by 2011
and it's clear why marketing agencies are looking to become RIA savvy.

Rich Internet Applications 101: a Primer for Marketing Agencies & Multimedia
Developers is available for download at:
http://www.INM.com/resource-center/

About Integration New Media
Integration New Media (INM) helps companies create rich user experiences in both
online and offline environments. With projects ranging from rich internet
applications through to interactive sales and marketing tools and virtual libraries,
INM has developed solutions for organizations large and small in a variety of
different industries. A well-known player in the industry for over 15 years, the
company offers top-level interactive project consulting and programming services as
well as a successful line of products that includes some of the best-known Xtras for
Adobe (formerly Macromedia) Director, Flash and Authorware. For more information,
please visit http://www.INM.com



Web Site = http://www.INM.com

Contact Details = Press Contact
Andrea Simmons
Integration New Media, Inc. (INM)
1600 Rene-Levesque Blvd W, Suite 900 Montreal, QC H3H 1P9
Tel.: +1 514 871 1333 ext. 237
Fax.: +1 514 871 9251
News@INM.com